Text Me
Text messaging is fricking crazy. I don't understand how kids can constantly text each other every min of the day or for that matter why they need too. I can understand why my step brother does it and why all his friends do it. They're deaf.
Now I know that I am getting older and that I will never be able to understand the "why" of things, but I can see a pretty cool marketing idea aimed at something that I will never full understand. Check out Reactee. These guys have a pretty cool idea that I could see myself sporting if I was a pansy ass unwilling to walk up to somebody and say nice t'shirt. Basically you get a custom printed t'shrit with your message and a keyword text. When somebody identifies with your slogan text text your keyword to the phone number and get a pre-recorded text message of your choice sent back to them. You then get a report of all the phone number that text you. While I can see this being used for all sorts of lame ass pick up lines, I do think this could be put to all kinds of interesting marketing ploys. You could do all kinds of "bait and switch" themes such as "See My Boobs" with a reply "Only if you buy me a Budweiser." You could also apply this idea to all kinds of niche groups and play the "long tail affect" for only people who "get it."
I think the idea is strong, it just depends on which part of the public picks it up and runs with it.
