Ahh the beauty of it all.
It's late fall in the year of 2007 and little does the mass know but strange things are a foot. Before our very eyes media as we know if forever changing. The major players have weighed in and the new media partners are slowly gaining ground. The outcome is uncertain but Lets see how it all fits together.

The unfolding circumstances:
1) Hollywood writers go on strike
2) Cable companies get a chance to compete for your apartment contacts
3) BluRay and HD continue to go head to head
4) Google and YouTube ad ads to its videos
5) DRM FREE is slowly making its way across the internet
6) Musicians are experimenting with new music distribution
7) Apple's is finally releasing SDK for their iPhone
8) Google's phone is on its way
9) Cable companies still are not giving people what they want (pay per channels)
10) Internet TV companies are popping up everywhere
The Stories Basics
The world wide web is starting to empower the powerless, the creative, the little guys all with the necessary tools to take on the big media giants head to head. Companies, individuals, technology and media outlets once thought to be separate are crossing paths. Everything is connected.
The Plot Twist:
Chaos theory at its finest.
Possible starting point of it all:
Hollywood writers go on strike. Big TV networks fill up empty space with reruns and more crappy "Realty TV." The mass population turn the channels off.
Act 2:
More and more people find out the web is more than just MySpace. They discover that they can get media free, onDemand, and how they want t delivered.
People rediscovered music. How to connect to it and make their own choice of who they like.
Musicians rediscover music. Musicians abandon the "big label" philosophy and start putting out music that matters again. They retain all of the rites to their songs.
DIY really takes hold again. People discover that they can do stuff for themselves because the answers to their questions are at their fingertips.
Niche markets pop up everywhere. Markets and ad channels open up like never before. The long tail starts a new funnel of interest.
OnDemand all the time. Google, Apple and yet to be named more and more powerful tools to gather, distribute and view media.
Big media companies start to die. Some reinvent themselves to actually cater to what the mass population wants.
The Ending:
Who really knows but it is defiantly worth staying in tune for.