WINK :: What I Now Know
What I Now Know (WINK) is that it is hard working trying to help someone get a small up start business off the ground. For almost a year I have been helping a friend of mine set-up a small new company. They specialize in "Alternative Greeting Cards." The main trick was to stay away form the cliches that are commonly associated with the gay lifestyle. From a marketing point of view we wanted to go high-end arty. Well last week WINK saw life.
My friend debuted the WINK Greeting Card line at the Capital Pride Fest in Washington D.C. To co-inside with the release of the actual product I also helped her release the website. It was a lot of last minuet work, but I think it came together nicely.
To say the least it was a big hit. Lots of great comments about how this (the card line) is so needed within the lifestyle.
My partner and I were your first customers at the Pride Festival in Washington, DC and I wanted to thank you so much for developing this line of greeting cards! For so long I have had the same challenge you express on your website of finding appropriate cards for myself, friends and family that speak to our experiences as queer identified people. Thank you again for taking this on and know that I will give you as much publicity as I can to support your business! I can't wait to see your cards in mainstream stores across the country!
-- Heather Arnold-Renicker
This to me says that there is a big market out there for these cards. However I need your help. There maybe a market out there, but nobody will know that they exist if I can't help get the word out. So I am asking all of you out there to help me spread the word. Tell your friends, post on your blog, link to the site - do what ever you can do to help get the word out. If you are feeling generous you can even buy a few.
Take a look and let me know what you think. I am proud of the work I have put into and I know my friend is as well.
























